Database reactivation is the systematic process of re-engaging inactive contacts—former clients, expired leads, and dormant prospects—to convert them into active revenue. Research demonstrates 60-70% of existing contacts convert compared to just 5-20% of cold prospects, and reactivation costs 5x less than acquiring new clients. Most professional services firms have $500K-$2.3M in untapped revenue sitting dormant in their databases. Would it be worth finding out if yours does too?

Revenue Activation Engine was designed for the professional services industry; where business is ultimately driven by the strength of trusted relationships. That's why we employ a sophisticated, multi-phase system that combines strategic database intelligence, personalized AI-enhanced outreach on multiple channels, and authority-building offers. Instead of generic messages, we create value-first communications that position you as the trusted advisor for each contact's specific challenges, while the engagement offer (e.g. diagnostic, assessment, workshop) demonstrates your expertise and naturally leads to discovery calls.

The Revenue Activation Engine is perfect for firms that:
- have a minimum of 5 client-facing partners / consultants.

- have a minimum of 2,000 contacts in your CRM / database.

- have the capability to deliver workshops, diagnostics, assessments, etc.

- can command a minimum of $10,000 for their services

- have a commitment to growth.

Based on documented case studies, clients can, on average, expect 40-60% revenue increases within 90 days, with average dormant-to-active client conversion rates of 15%.

The timeline is heavily influenced by your typical sales cycle. Yet, on average, qualified meetings are booked within 60 days of kicking off a partnership with us. Signed contracts typically appear, on average, within 90 days.

We guarantee to book a minimum of six new opportunities per month within 60 days or we work for free until we do. This significantly reduces your risk by aligning our incentives with your success.

Minimal. We direct all database auditing, messaging, outreach, and offer creation. You’ll spend approximately 15 minutes per week on strategy calls, 30 minutes per month on performance reviews, and 2-3 hours total for delivery of your offer (e.g. diagnostic, assessment, workshop) for which we can provide all materials if needed. No additional staff hiring or training is required.

Not a problem. That’s exactly why we include database audit and cleanup in every engagement. We remove invalid contacts, eliminate duplicates, enrich data with current company information, and segment strategically. Poor data quality is common—so we have developed the capabilities and skills needed to quickly transform messy databases into revenue-generating assets.

No. We use best practices including proper domain warming, gradual volume increases, compliance with all regulations, and high-quality messaging that generates positive engagement. Our approach actually improves deliverability by re-engaging dormant contacts and cleaning out bad addresses.

We work with your existing CRM (HubSpot, Pipedrive, etc.) and optimize it for tracking and automation. No new system purchases are required, though we may recommend integration tools (e.g. Zapier, Make.com) for enhanced functionality. Overall, we adapt to your current tech stack.

The pricing structure uses a revenue share, net-zero cost model, which means your firm recoups initial fees within the first 3-6 months of the engagement period. Here's how it works:

INITIAL FEE: We charge an initial fee to cover database cleanup; asset creation; and outreach system setup. The fee amount varies based on the size of the contact list, the amount of list cleanup needed, and the availability of current thought leadership that can be leveraged.

REVENUE SHARE: We collect a percentage (10%) of each paid offer (e.g. diagnostic, assessment, workshop) + the fee for the first engagement following delivery of the paid offer AFTER the full amount of the initial fee is recouped from the total revenue generated from the campaigns.

INITIAL FEE + (REVENUE SHARE - INITIAL FEE) = NET-ZERO COST

Yes. Hiring experienced database marketers, copywriters, and offer developers would cost $200K+ annually, plus 6+ months to get systems running. Our done-for-you approach delivers results within 60-90 days, guaranteed performance, and no long-term employment commitments.

If we don’t generate a minimum of 6 qualified opportunities per month within 60 days of launch, we will continue working at no additional cost until we do. We’ve never had to invoke this because our system consistently produces results while significantly reducing your risk.

It’s designed as an ongoing revenue engine. After the initial database reactivation, we help you implement systematic processes for continuous relationship nurturing, regular workshop scheduling, and automatic identification of new dormant contacts. This makes it a sustainable competitive advantage, not a one-time tactic.

Ongoing support includes monthly strategy calls, performance optimization, message testing and refinement, content updates, and scaling successful approaches to new database segments. You’re never left to manage this alone—we’re ready to be long-term growth partners.